The most obvious way to receive PR is to be placed on a PR list by a brand. This often requires little effort on the creator side. The brand will reach out to the creator. However, some brands allow influencers to apply to PR lists or to join their ambassador networks. Second, try joining an influencer network.
What You’ll Need
- Make a list of the companies you’re interested in.
- Find their addresses (email or postal) on the company website.
- Write out your email/letter (we’ll discuss this in detail below).
- Send it and wait for the mail to come!
- Special tips for receiving PR packages are included below.
Reach Out to Companies. Writing to companies and asking for free stuff may sound odd,but it works!
What should I post about my PR package?
When you are on the PR list and you receive a package from them, it is always great to post something about the product you received. Some brands keep a list of the influencers they have send PR packages, and if you don’t post anything of the product you might don’t receive anything the next time.
How to receive PR for your brand?
Receiving PR can be done in many ways. Brands can approach you because they think you fit with the specific launch or brand, you can apply yourself for influencer marketing platforms like Octoly to receive products in exchange for content or you can ask the brand or agencies.
Do influencers need a PR package?
The answer is easy: They don’t (at least not always). What is a “PR Package”? Like most consumers, Influencers well… consume stuff. They often post a lot of review videos because they come highly requested. Brands know this and so to encourage Influencers to use their products brands send out samples.
How to implement a PR box strategy for your business?
Implementing a PR box strategy is one of the easiest ways to begin. Decide on your target audience, choose the right social media personalities, get creative with packaging, set up campaign monitoring, and off you go! This is one of the cheapest strategies out there, yet it effectively increases brand awareness and sales.
How can I get free PR boxes?
Influenster. From food to games, Influenster will send you PR boxes of items you wish to review. After receiving the box, you leave an honest review on their website. Then, you have the option to post on socials for the chance of Influenster reposting (and tagging you).
What is a PR package on Instagram?
Your PR list, or Public Relations list, and influencer marketing go hand in hand. They are ways of getting the message out about your brand and spreading the word about your products.
What do PR packages include?
Once you’ve introduced your brand and what you’re all about, give a brief description of the product and what it could do for them. Include any statistics about the product or usage directions. After reading your note, they should know exactly what it is you’ve sent, how to safely use it and any other relevant info.
How much do PR packages cost?
Typical monthly retainers with a PR agency will range between $2,000-$5,000 on the low end and for top-notch firms can go all the way up to $20,000-$50,000 per month depending on the scope of work and value provided.
How do I send my PR to an influencer?
Tell them what you like about their content and why you think they’d be a great fit for your brand. Specify the product you’d like to gift them and what kind of content you’d want them to post (photos, videos, Instagram Stories, etc.) Give them a time frame of when your campaign will be running.
Is influencer a PR or marketing?
Since its humble beginnings with blogger outreach and gifting programmes, influencer marketing was commonly handled by the PR department. Publicists would reach out to bloggers to send them product to either review or recommend on their blogs or post about on social media to spread the word amongst their peers.
How do I send a PR message?
PR messaging is too important to jump in unprepared.
- Ask productive questions. It’s easy to write a broad article or email reply, but it’s always better to be more specific in your communications.
- Be clear and concise.
- Leave the jargon behind.
- Make your message memorable.
What is PR package full form?
Public Relations (PR)
How do PR boxes work?
A PR box is a customized package you can send to a list of chosen clients, or social media influencers. The branded PR box represents your brand and displays your products with the hope that your audience will share their brand experience with their network.
How do I get ColourPop PR?
ColourPop Cosmetics on Twitter: ‘@bellamendez224 Feel free to email [email protected] for any PR inquiries ❤️’ / Twitter.
How can we get PR in Canada?
What are the eligibility requirements?
- You need to score 67 points out of 100 points.
- Your work occupation should be listed in Canada’s demand list.
- You to score good bands in the IELTS exam.
- You need to maintain funds in your account.
- You need to produce papers for your employment, Education, Language proficiency, etc.
How to get PR packages without followers?
Receiving PR can be done in many ways. Brands can approach you because they think you fit with the specific launch or brand, you can apply yourself for influencer marketing platforms like Octoly to receive products in exchange for content or you can ask the brand or agencies.
How to get great PR?
How to get started with PR?
Is Buying PR Packages a Scam?
As the democratization of beauty industry continues, the power dynamic and relationship between brands and consumers continues to shif. No one would have guessed that an endorsement from an influencer could make or break a product launch. But has influencer PR gone too far? In today’s post we’ll be answering the question, ‘Is buying PR packages a scam?
What is a PR list?
- A Public Relations (PR) List is a list of names of bloggers, influencers, and celebrities who are known for their ability to generate interest in new products and services.
- It takes extensive research and targeted exercises to determine whether an influencer is a suitable fit for a certain company or not.
- The following factors are taken into consideration: audience size (reach), engagement rate, audience demographics, and influencer niche (for example, beauty, lifestyle, or parenting blogger).
- Brands are not compelled to send out all of their press releases to everyone on their public relations lists.
- In a similar vein, an influencer is not required to mention a product they have gotten on their social media platforms unless there are contracts in place that specifically indicate that they must.
While Swedish YouTuber Angelica Nyqvist receives irregular PR from ColorPop, she is under no obligation to speak positively about the goods she receives.Smaller producers are required to comment about the things they receive via networks such as Octily and Influenster, but larger artists are not.Some businesses (*cough, cough* Anastasia Beverly Hills*) will hold open casting calls for anyone who want to be on their public relations team.The majority of brands, on the other hand, do not curate their PR lists using open PR searches.
How Can You Receive PR?
- The most apparent strategy to gain press coverage is to be included on a brand’s press list.
- This frequently takes minimal effort on the part of the designer.
- The brand will be in touch with the artist as soon as possible.
- Some firms, on the other hand, enable influencers to apply to be included on their PR lists or to become part of their ambassador networks.
- Second, consider becoming a member of an influencer network.
These networks serve as intermediaries, bringing together creators and companies for long-term collaborations as well as one-time campaigns or product pushes.Furthermore, producers who collaborate with an influencer network are more likely to get compensated for their promotional or sponsored posts than those who do not.However, in order to be considered for campaigns or chances, the creative must put up more work.Please keep in mind that a promotional or sponsored article is distinct from traditional public relations.
In the case of sponsored postings, material products (sometimes known as money) are often transferred in exchange for the labor that is performed on the site.Finally, the most expensive method of receiving public relations is to pay for it.Yes, you read it right: you read that correctly.
Purchasing public relations packages has been the most popular trend in the beauty industry recently.
PR Kits for Sale?
- Being listed on a brand’s PR list is the most obvious approach to gain publicity.
- When this occurs, the creator is required to put out minimal effort.
- The brand will get in touch with the creator to discuss the project further.
- While some firms refuse to include influencers into their PR lists or ambassador networks, others do.
- Second, think about becoming a member of an influencer community.
These networks operate as intermediaries, bringing together creators and companies for long-term collaborations as well as one-time campaigns or product promotions, among other things.Furthermore, producers who collaborate with an influencer network are more likely to get compensated for their promotional or sponsored posts than those who operate independently.When it comes to applying to campaigns or chances, the artist must put up greater effort.Please keep in mind that a promotional or sponsored article is different from a traditional public relations (PR) campaign.
In the case of sponsored posts, material products (also known as money) are often transferred in exchange for the labor that is performed on the website.It is also possible to pay for public relations services.The phrase ″yes″ was not a typo.
Recent years have seen the purchase of public relations packages become the most popular trend in the beauty business.
So, is Buying PR Packages a Scam?
Pros for Buying & Selling PR
- Before you dismiss the concept of firms offering PR Kits out of hand, consider the following points about why customers could find purchasing a PR Kit to be beneficial: It is possible for consumers to treat themselves (or a loved one) to a unique present.
- Smaller makers now have access to purchase kits that were previously only available to larger creators. This might create the impression that they are on public relations mailing lists.
- The sale of PR kits to super-fans generates additional revenue for brands.
Cons for Buying & Selling PR
- Consumers are forced to pay extra for optional things and packaging that they do not require and that might be considered wasteful.
- When ordering new releases from their favorite companies, consumers may experience an increased sense of pressure to spend more money.
- Due to the fact that they pay more to provide the appearance of being more successful than full-time influencers, smaller artists are still at a competitive disadvantage.
Twitter Thoughts on Whether Buying PR Packages a Scam
- This is what I received from my Twitter family when I asked what they felt about firms providing PR kits to consumers: To my beauty-obsessed friends: what are your opinions on companies who provide public relations packages to ″the ordinary″ customer?
- ðŸ¤” I’d love to hear your comments on this…
- It’s possible that your tweet will be included in a future blog article!
- @BloggingBabes is looking for beauty community bloggers to join their team.
- @thenewburygirl (Twitter handle: @thenewburygirl) April 15, 2019 As you can see from the results of my survey, there wasn’t a strong agreement among my Twitter friends regarding whether firms should sell publicity kits.
Influencers who will market the items are offered free PR packages by the business in exchange for their endorsement.When a company then turns around and sells the public relations packages to the general public, it is unethical.Why shouldn’t the common customer have some amount of influence as well?Why shouldn’t they be able to have it for free?
The following tweet was sent by Karalee Shotola (@KaraleeCupcake) on April 16, 2019: When compared to the influencers who get no compensation, the common customer has relatively little power to influence.Apart from that, if there were no buyers for PR packages, they would not be sold.Although I believe the practice to be unethical, it is not against the law.
And if people are prepared to pay for it, it will be successful.â€â™€ï¸ â€” Kate (@catisbored) April 16, 2019 Rather of being used for promotional reasons, public relations could be used to showcase a collection.After all, what ordinary customer would require (for example, 50 hues of foundation or 25 lipsticks)?For example, if they were selling PR packages to make-up professionals, it would make more sense than selling to the general public.
Terry (@fantasialillies) posted on April 17, 2019: A few acquaintances were of the opinion that there was nothing suspicious about this new retailing strategy, given that there is definitely a need for this new kind of product bundles among consumers.Others, on the other hand, believed that these kits encouraged excessive consumption.The sale of PR packages, according to one responder, was comparable to handing out free publicity to aspiring artists who had to work hard to earn the privilege of receiving it.
Final Thoughts on Whether Buying PR Packages a Scam
I’m still undecided on whether or not to sell or acquire public relations packages.While I believe that it encourages excessive spending and waste, I’d be lying if I said that some PR kits didn’t hold a certain allure for me.Sometimes we just want to spoil ourselves with something nice!However, I have to admit that when I acquire public relations packages, I usually experience a pang of regret.
- First and foremost, I wind myself spending more money than I would have otherwise on that particular new release.
- Second, when I elected to acquire PR bundles rather than waiting for reviews, I’ve ended up with whole dud collections on my hands.
- On a side point, it is critical to address one final element of the question of whether purchasing public relations packages constitutes a fraud.
- It is unethical for someone to attempt to gain influence by fraudulently declaring that they have gotten an item in PR when they have not.
As an example, it is unethical for an influencer to sell their press kits, regardless of whether the press kits are offered at a discount or at full retail value.Furthermore, this sort of action is grounds for exclusion from public relations lists.If an influencer truly does not intend to utilize a collection, why not give the goods away to friends or family members who might like them?They may even set aside a portion of the goods for a giveaway to their email subscribers!Let’s get in touch through social media: Social Media: Instagram |Twitter |
Pinterest |Bloglovin’ |Influenster Beau-Tea Talk – Brands Offering Public Relations Services ″ data-image-caption=″″ data-image-caption=″″ data-medium-file=″ data-large-file=″ src=″ alt=″ data-large-file=″ src=″ data-medium-file=″ Beau-Tea Talk |Brands Selling Public Relations Packages |
Brands Purchasing Public Relations Packages ″ width=″800″ height=″400″ ″ width=″800″ height=″400″ jpibfi-post-excerpt=″With the ongoing democratization of the beauty sector, the power dynamic and interaction between businesses and customers is evolving.Even the most astute beauty and skincare executives would never have predicted that an endorsement from a YouTube reviewer could make or break the success of a product launch.But has influencer PR gone too far?In today’s Beau-Tea, we’ll be talking about the new trend of big-name beauty businesses selling public relations packages to the general public.
- ″ The following data-jpibfi-post-url and title are provided: ″Is Buying PR Packages a Scam?″ data-jpibfi-src=″ data-lazy-src=″ srcset=″data:image/gif;base64,R0lGODlhAQABAIAAAAAP/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7/yH ″> Did you find my piece on whether purchasing public relations packages is a scam to be interesting?
- Do you want to know more about the online beauty community?
- If so, please contact me.
- Take a look at this article about the emergence of celebrity cosmetic lines.
What are your thoughts on this matter?Do you believe that purchasing public relations packages is a scam?beauty, Blogging, and cosmetics are among of the topics covered.
Do’s and don’t: how to receive PR packages ~ TheBeauParlour
As a blogger who has been active for over four years, I am frequently asked by other bloggers and Instagrammers how to gain publicity and the attention of businesses.It took a long time for me to establish myself as an effective influencer.This is a delicate matter since no one likes to divulge their secrets or the contact information of a brand unless they have a strong personal relationship with the person who is being divulged.Aside from being a blogger, I also work as a public relations and content manager for a number of businesses in the Netherlands, including Olaplex, Tangle Teezer, Color Wow, invisibobble, and Florence by Mills, among others.
- As a result, I know what brands are often searching for when you approach them with your proposal.
- In this weblog, I will reveal my blogging secrets as well as how to approach businesses in order to develop a successful working relationship with them.
- Please bear in mind that this is the strategy I believe you should use when dealing with brands.
What is PR?
PR is an abbreviation for Public Relations, and it is frequently the department that collaborates closely with content creators, celebrities, and periodicals in order to showcase the brand on a variety of platforms and in a variety of ways.Working with influencers accounts for only a small portion of all public relations efforts: you want to locate the right influencers who are a good match for your company.
When do I approach a brand?
When I had been blogging and used Instagram for more than a year, I began approaching businesses and public relations firms.First and foremost, I wanted to build a strong platform with excellent content before allowing anyone to look at it.My Instagram following reached over 7000 people, and my blog received 5000 unique visits each month throughout that period.For the sake of mailing brands and agencies, I thought that was a great quantity to start with.
- To ensure a positive first impression, just approach them when you believe they will be unable to say no.
- It would be a shame and a waste of effort if you were not satisfied with your content but expected the brand to perceive it in a different light.
- HOW TO: Develop a platform that is distinct and that makes you happy.
- Creating a blog or an Instagram account should not be the primary purpose for receiving freebies.
No, you want to do this because it is a pastime of yours or because you have a lot on your mind and need to find a means to communicate it.Demonstrate your expertise in a certain field such as beauty, fashion, or gastronomy and make it your own.If you believe you are unable to do better than this, you are prepared to send some fantastic letters to your preferred companies!PLEASE DON’T: Please do not contact a brand or agency if you have less than 500 followers on Instagram or if your Instagram account seems to be a personal account with your animals or pals while purporting to be a ″beauty blogger.″ Before I can even consider putting you on a public relations list for updates, your account should clearly demonstrate what your niche is, and you must have at least 1.000 followers in order to be considered (not even talking about receiving PR).It is preferable to wait if you have only recently opened your account (less than a month).I want to see that you have established a platform that demonstrates your enthusiasm and that you have a reasonable number of followers that engage with you.
How do I reach a brand or PR agencies?
After blogging and using Instagram for more than a year, I began approaching businesses and public relations firms.To begin, I wanted to build a strong platform with excellent content before inviting anyone to have a look.My Instagram following reached over 7000 people, and my blog received 5.000 unique visitors each month throughout that period.For the sake of mailing brands and agencies, I believed it was a decent amount to start at.
- To ensure a positive first impression, just approach them when you believe they will be unable to say no..
- It would be a shame and a waste of effort if you were not satisfied with your content but expected the brand to view it in a different manner.
- MAKE: A platform that is one-of-a-kind and that brings you joy.
- Freebies should not be given out as a result of starting a blog or an Instagram account.
No, you want to do this because it is a pastime of yours or because you have a lot on your mind and need to find a means to express yourself.Draw attention to your specialization, whether it’s in beauty, fashion, or cuisine.If you believe you are unable to do better than this, you are prepared to send some fantastic emails to your preferred companies.PLEASE DON’T: Please do not contact a brand or agency if you have less than 500 followers on Instagram or if your Instagram account seems to be a personal account with your animals or pals while purporting to be a ‘beauty blogger.’ Before I can even consider putting you on a PR list for updates, your account must clearly demonstrate what your speciality is, and you must have at least 1.000 followers (not even talking about receiving PR).It is preferable to wait if you have only recently opened your account (within a month).The fact that you have built a platform that demonstrates your enthusiasm and that you have a reasonable number of followers that engage with you is important to me.
How to make a great first impression
- Having contacted them via their information mail, reached the correct PR representative within the business or acquired a direct mail address from another nice blogger who was gracious enough to share it with you, what do you do next? Keep in mind that this is similar to an interview, and you want to demonstrate why you should be included on their public relations mailing list. Some firms keep track of your email address, so if you submit a request for their PR and then contact them 6 months later, they will be able to see that you were rejected the first time. That is why it is critical to know how to approach them and what to say in your email to persuade them to include you on their public relations mailing list: DO: Hello, Thank you for taking the time to read this! Allow me to introduce myself: my name is An, and I’ve been a beauty blogger for more than 4 years (tell why you started this platform and why beauty or fashion). I’m writing to you because I feel I’m a good fit for your company and because I’d like to stay on top of all of your news and product releases. (Can you tell me why you’re contacting them? If so, do you already adore their brand, or have you seen a slew of favorable reviews about them?) Inform them of what you can do for them in exchange for getting included on their public relations mailing list. Perhaps you could show them your work that you created with their goods. Because as you can see, I am a major admirer of the brand and would appreciate it if I may be added to your PR list. DO NOT SAY: ″LET’S COLLABORATE!″ Influencers that approached me in this manner have sent me emails and direct messages, which I have taken seriously. I’m not even sure I can take you seriously anymore. They will never receive a response from me. In my last article, I stated that it was OK to approach a brand through the DM, but that it was not acceptable to begin discussing PR or partnerships in the DM. Usually, the person in charge of the account does not work in public relations, and they will be able to point you in the proper direction straight away. Only ask for specific information, such as: how can I get in touch with the public relations manager of your company? How can I get in touch with the company via email? Never send a brand a direct DM on Instagram with the message: ″He, I really like your stuff!″ Do you want to work together? I still believe that this is not the proper technique to contact a brand because I don’t know who you are
- you ask for a collaboration without telling me what you do
- and you ask for a collaboration without telling me what you do.
NEVER ASK FOR FREE PRODUCTS IN ANY CONNECTION.If you are not on a brand’s or agency’s PR list and you approach them with the question of whether or not you can get some products, you will be rejected.First and foremost, you must complete all of the procedures outlined above before you may even consider asking this question.As a result, I typically receive this question from girls who have just turned 15 and believe they are influencers because they have 400 high school friends following her account, which is completely understandable and I don’t blame them.
- These days, everyone believes they can become an influencer and obtain free things in exchange for their efforts.
How to receive PR
Okay, here comes the exciting part: playing!When you are placed on the PR list, it means that you will be the first person to receive a press release regarding a new product introduction from Novelties, Inc.Having said that, it does not follow that you will begin receiving things as soon as you are added to the list.Receiving public relations may be accomplished in a variety of ways.
- Alternatively, brands can approach you because they believe you are a good fit for a certain launch or brand, you can apply to influencer marketing platforms such as Octoly to get things in return for content, or you can inquire directly with the company or marketing agency.
- DO: When you request samples or press packages, always provide a description of what you are willing to do in exchange for obtaining the samples.
- Be specific about how many you will have and where you will post the information for them, as well as what type of concept you have in mind for creating it.
- When a new product is introduced, or when you request a sample, we want to know how you intend to promote the product in question.
Create a strategy rather than just requesting that the product be sent to your door.In most cases, the ideal time to request samples is when you receive a press release from the company; the press release will always specify whether or not there are samples available for the press to try out.Respond to their correspondence and tell them what you can do to assist them!NOT TO DO: A lot of manufacturers don’t always have samples available since the items are either too expensive to give out to the general public or they only distribute them to publications and celebrities.Although you are on the PR list, this does not guarantee that you will get items on a consistent basis.Because there are only a limited number of samples available, businesses often only choose a certain number of influencers.
And if you see that your friend is receiving publicity and you are not, don’t take it out on the PR manager.There is always a reason why you did not make it onto the list this time, whether it is because you never write anything about the brand or because you do not appear to be a good match for the product in question.Put an end to your wondering why you haven’t received anything from them and start thinking about what you might be doing differently: are you no longer active on social media, do you still publish relatable material, and are you a good ambassador for this company?
Building a relationship with the brand
It is usually gratifying for companies to see how far their reach extends across a variety of channels.When we see you blogging about our items on social media, we are overjoyed.When companies and influencers collaborate, the relationship is always a two-way street.However, if you have only recently begun doing this, you must demonstrate exceptional performance in order to remain on the list at all times.
- Continue to include the brands’ names in your posts.
- When you have completed the ″may I receive the product in return for x content?″ step, we are always pleased to see that you continue to display the items on your newsfeed.
- It is not necessary to write a dedicated piece, but a little look would suffice.
- That is how you earn people’s trust and goodwill.
When you are on a PR list and you receive a box from them, it is always a good idea to write a blog post on the goods you received to share with your followers.Some firms retain a track of the influencers to whom they have sent PR packages, and if you don’t post anything about the product, you may not receive anything the following time around from them.They will almost certainly provide someone else the opportunity to try something new.
Be patience, build your platform and create content
The most important thing is to maintain providing material and remaining engaged.If you haven’t been active for a month, the brand may decide to disregard your presence on the site.When your account hasn’t been active for a long, your Instagram and blog will see a decrease in the number of unique visits.This has an effect on your ability to reach out.
- Try to update at least twice a week, and on the days that you don’t post, remain in touch with your fans through social media.
- The process of building your platform requires you to not only create original material, but also to remain in touch with your followers and the people you follow.
- You can only progress if you have the assistance of others.
- At one point in time (3 years ago), I posted three photographs a day to my Instagram account in order to keep it active and to establish a community.
Your account will be detected if you follow these steps.The pursuit of a blogging career or the establishment of a beauty Instagram account must be something you are enthusiastic about.It’s not because you want to acquire free things in the future.What matters is being a member of a community where you can exchange ideas and experiences with others while also learning from them.When your account begins to expand and a significant number of your followers remain loyal to you, your account will become large.Maintain your individuality and generate material that makes you happy.
I hope these suggestions will assist you in approaching brands and receiving press coverage in the future.Maintain your patience, and you will eventually be discovered by your preferred brand.It always helps to first purchase their items and provide them a positive review so that they can see you are familiar with their offerings.As I have stated, it is all about kindness!
Regardless of whether you made something for them without their permission, they will always be delighted to view your amazing material!You started blogging or created an Instagram account for a variety of reasons.
Basics About PR Packages Influencers Receive and Why
When it comes to makeup, brushes, sponges, gloss, methods, equipment, and false lashes, beauty gurus have a veritable treasure trove at their disposal.What source do they use to obtain the wide range of items that they evaluate, recommend, and criticize?How can someone spend all of that money on a video that only lasts 12 minutes?The answer is straightforward: they don’t (at least not always).
What is a “PR Package”?
Influencers, like the majority of customers, purchase goods and services.They frequently upload a large number of review videos since they are in high demand.Brands are well aware of this, and in order to persuade Influencers to utilize their goods, they provide samples.After a while, these samples have been updated to full-size items, which have been artistically exhibited, and an unconscious request has been made of Influencers to test them out on their social media channels (hopefully obsessing over them).
Why Do Influencers Get Them and Not Me?
In contrast to this, Influencers are more likely to publish what they’re eating, drinking, and doing in their everyday lives across various social media platforms to thousands, if not millions, of viewers on a consistent basis.This is beneficial to companies since it is less expensive advertising than running a campaign.Average individuals just do not create enough internet traffic to warrant sending out hundreds of dollars’ worth of free items to the people they are attempting to persuade to make purchases from them.There are a multitude of more successful methods of encouraging people to purchase things other than giving away freebies.
Ordinary customers do not have advertising power, while Influencers have, and as a result, they benefit from PR Packages. These deliveries aren’t always fantastic, though, because corporations have been known to cease delivering presents when they don’t receive the good feedback they were anticipating.
DISCLAIMER: Number of viewers an Influencer has, personal ethics, and management all play into how manyadsponsored campaigns are taken. There isn’t a set price or number of packages sent out to each Influencer.everybodydifferent
Starting a PR Box Strategy For Your Shopify Store
Due to the fact that social media has evolved into a worldwide marketplace, influencer marketing has become increasingly crucial.Some Shopify firms are now enlisting the help of influencers to help them advertise their products and services beyond the physical market.However, the reality is that most companies are unable to engage with the most well-known celebrities due to the high expenses associated with doing so.There are, however, tactics you may employ in order to save money while still achieving satisfactory outcomes.
- Every Shopify business may benefit from a PR box approach, which is one of the few marketing tactics available to them.
- In this post, we’ll walk you through the process of implementing this excellent technique for yourself.
- Michel Janse’s YouTube channel is the source of this image.
What is a PR box strategy?
Due to the fact that social media has grown into a worldwide business, influencer marketing has become increasingly significant.As a result, some Shopify businesses are enlisting the help of influencers to advertise their products and services outside of their local markets.In actuality, most firms are unable to contact the most well-known celebrities due to the high expenditures associated with doing so.Strategies that may be used to save money while still producing good outcomes are available, though.
- One of the few marketing methods available to any Shopify shop is the use of a press release box plan.
- We’ll walk you through the process of implementing this smart technique in this post.
- Michel Janse’s YouTube channel is the source of this photo.
How to get started
When it comes to ecommerce firms, press releases are getting increasingly popular. If you haven’t attempted this forthcoming technique yet, you may be losing out! Fortunately, with the help of this tutorial, you may learn how to plan and execute the appropriate procedures from beginning to end.
1 Define what you want
There are a plethora of marketing methods available, but it’s vital to remember that not all of them will be appropriate for your company’s needs.In company, it is critical to clearly define your objectives as well as the best market methods to attain them.PR boxes are extremely successful when they are used to achieve your brand’s goal, but they run the danger of being ineffectual if they are not.If your objective is to engage a certain niche group, create consumer trust, or execute scalable campaigns, PR boxes are an excellent tool to use.
- To give an example, this method is advised for small firms looking to increase brand recognition (but major brands are also utilizing it as a cost-effective alternative!) Making certain that your plan is exactly what your brand requires for a campaign is the ideal method to get started with it.
2 Select an audience
The target audience is the first thing that comes to mind when thinking about any marketing strategy.When you use PR boxes, you’re not just handing out things to influencers for them to consume on their own.Instead, it is anticipated that they would market the items to their target audience in whichever manner they see appropriate.This method may not be successful if the target audience is not well identified.
- Every product has a target market that it is aimed towards.
- This does not rule out the possibility of anyone outside the group purchasing the goods; in fact, they are welcome to do so.
- Although they eat a significant amount of the product, they cannot be considered as substantial consumers of the product.
- When it comes to determining your target audience, there are two factors to bear in mind.
First and foremost, your target audience is decided by the product, the specialty, and the number of people who use social media.Second, the aim of the brand determines who is targeted by the brand.For example, if the goal is primarily to raise brand recognition, the audience may be drawn from a variety of different backgrounds.Consequently, the social media celebrity has complete discretion over whether and how far they distribute their information.
3 Find the right influencers
Consumers are more inclined to purchase from you if they are motivated to do so by someone they respect and admire.Influencers are the primary drivers of a public relations box strategy.Because they have complete power over what information is sent to your target audience, you must discover the perfect personalities for your company.There are a plethora of social media influencers available nowadays, but not everyone will be your fortunate selection.
- In order to effectively look for and pick them, you should keep the following three considerations in mind.
- Relevance: First and foremost, choose influencers based on their connection to the goal of your company.
- This implies that they must be well-known and respected persons in the industry in which you wish to market your goods.
- More importantly, they should be people who help to maintain the brand’s public image.
What is the size of their network?It’s critical to consider the quantity of followers your potential influencers have before making your final decision.The importance of this is especially crucial for individuals that specialize in increasing brand awareness and conversion.Engagement with material is on average: It’s critical to assess whether or not their material produces a sufficient number of comments and likes from their target demographic.Before you make a selection, check to see if their material is sufficiently interesting.Many companies have actually turned to utilizing micro-influencers since they are more effective at engaging their target audiences than other types of influencers.
4 Bring them on board
After you’ve finished your research, the following step is to contact the influencers you’ve identified.This may be accomplished through the use of an email or a personal message inside a social media platform.In any situation, you will be faced with the difficulty of persuading them to pay attention to your suggestion.Discuss openly and honestly what you hope to accomplish and how they can help you do it.
- Trying to establish a long-term connection with someone requires you to be open and honest about what you want from the relationship.
- Influencers come in a variety of personalities, which is something you should consider before approaching them for a business opportunity.
- By asking them about their preferences, you can determine which goods will be included in the box.
- This manner, you’ll be able to ensure that each receiver is satisfied, which will increase the likelihood of producing high-quality material and getting greater outcomes.
5 Create the box
Following the selection of the goods that each influencer favors, the following step is to package them together in a box. One of the best methods to ensure that they are on your side is to put up a fantastic bundle.
a) Arrange the products
Because the box may hold more than one product at a time, it is critical to ensure that they are properly positioned within the box. Organizing your merchandise allows you to make the most of your available space while keeping them secure. Additionally, when it is required, individuals will be able to return it quickly and conveniently without any hassle.
b) Custom packaging
Custom packaging is critical, and there are a few things to keep in mind while designing it.When it comes to packing, durability is one of the most crucial considerations.If your packaging is unable to keep the items secure, no one will recall how aesthetically pleasing they are.Make certain that your items are properly wrapped to avoid damage while in transit.
- Laura Lee’s YouTube channel is the source of this image.
- Second, avoid using off-the-shelf packaging.
- You can’t make a wonderful PR box unless you use customized packaging.
- It is what distinguishes your company from the competition.
Custom packaging will guarantee that your package is both video-ready and visually appealing, which is essential for any business.Allow your packaging to create the unpacking experience that will keep your influencers engaged for as long as you desire while also increasing brand awareness and notoriety for your business.
c) Handwritten note
Influencers should be approached individually and be given a particular message or card dedicated to them when they receive your merchandise.If it is a handwritten message, you will receive extra points!The greater the amount of work you put into it, the more probable it is that people will participate.Inform them that you value their contributions and that you are glad for their collaboration.
6 Monitor the delivery
Making certain that your items reach the intended audience is critical to the success of this approach. When you use a trackable delivery option, you can keep track of where your packages are at all times. Alternately, for larger campaigns, getting things shipped through third-party organizations like as Sendoso can save you time while also alleviating frequent delivery concerns.
7 Monitor the campaign
- Now that you’ve completed all of the requirements for your influencers, you can start tracking the campaign’s progress and results. You want to analyze your influencers on a micro level in order to acquire a macro perspective on the entire campaign. Also vital is a broad understanding of how consumers behave in general. It is important for companies to identify whether or not a marketing effort is reflecting their original intentions while monitoring it. Campaigns that are no longer in accordance with the brand’s overall goal should be terminated as soon as they are discovered. The performance measures you use to determine whether or not you have accomplished your goal may include the following: The number of impressions
- the number of clicks
- the number of brand mentions
- the number of followers
- the increase in brand engagement
- the increase in user-generated content
- the number of sales
Influencer marketing as a business growth strategy has a number of advantages over other marketing strategies.Implementing a public relations box strategy is one of the most straightforward methods to get started.You’ll need to determine your target demographic, select the most appropriate social media personas, come up with innovative packaging ideas, and set up campaign monitoring before you can get started!This is one of the most cost-effective tactics available, and it has been shown to significantly enhance brand recognition and sales.
- It’s no surprise that it’s become so popular.
- Is there anything more you want to do?
- Are you looking for additional strategies to increase brand recognition and increase sales?
- For more information on affiliate marketing, see our blog post on how to get started and why it’s a good idea for your ecommerce company.
About The Author
The Head of Partnerships at Arka, Vitor Botega has more than a decade of expertise in digital marketing. He joined the company in 2013. Vitor has gained extensive experience in a variety of businesses, including SaaS, ecommerce, advertising agencies, and a variety of digital media platforms.
How to Get PR Packages for Your Beauty Blog: Ultimate Guide
Susan is an internet marketing practitioner who contributes to Medium on a regular basis and is the author of two SEO-related books available on Amazon.
Are You a Beauty Blogger?
- If you have a beauty blog or Instagram page with a large number of followers who consistently like your posts or share them online, you will almost certainly have a chance of receiving free items from brands to test and review. Influencers like bloggers and Instagrammers are in high demand, and companies love to provide free cosmetics to them since their followers are actively purchasing any items that influencers advocate on their site. You will discover the following things from this guide: What beauty brands seek for in a blog
- How to write attractive reviews that will entice beauty brands to contact you
- How to get in touch with a cosmetics brand for public relations packages
- What should be done in order to preserve a positive connection with the organization
As a result, at the conclusion of this tutorial, you’ll have a solid grasp of how to obtain free samples and items from beauty firms, as well as the follow-up procedure and thank-you email you should write afterward in order to establish a working connection with the organization.Developing working partnerships with influencers is extremely popular among businesses since it helps them sell more things, which is a win-win situation for everyone involved.A range of other recommendations will be provided to assist you in getting ahead and standing out from the crowd of other bloggers.Are you ready to get started?
- I’m certain of it!
1. Evaluate Your Blog/Instagram Page
Before you contact any organizations, you must first ensure that your blog or Instagram page has a strong online presence, a large number of active followers, and high-quality material before approaching them.If your blog is lacking in content, it may indicate that companies are dissatisfied with the quality of the reviews you provide, or it may indicate that you do not have a large following on your blog at this time, and that your blog is still in the process of developing and entering its early stages.Some considerations to keep in mind are as follows:
Does Your Blog Have at Least Thirty Blog Posts?
The more content you have on your blog, the more people will eventually subscribe to your blog; that is simply the law of the web in action right there.Companies will want to include a link to your blog on their website, and you can be sure that they will be actively checking to see if you are posting on a regular basis.Some people are concerned about how frequently they should post, and my best advice is to post at least once every three weeks if your review is in the style of a ″roundup″ (in which you review more than three makeup items, for example), and at least once every two weeks if your posts are shorter in length.Of course, you should adjust your publishing schedule to accommodate your personal schedule and day-to-day activities.
- Of course, if you find yourself with little time to write during the week, you can adjust your publishing schedule to accommodate this, so you can publish one blog post per month if that is more convenient for you.
Is Your Publishing Schedule Consistent?
The most important thing is to maintain consistency. If you publish a blog article every few days, once a week, or once a month, you must maintain a regular posting schedule. Companies like the fact that you are committed to creating a following and establishing yourself as an influencer.
2. Make Sure Your Reviews Are Engaging
It demonstrates that you are providing relevant, high-quality material, as well as displaying the firms’ products in the most effective way possible, if your beauty reviews are entertaining, feature plenty of photographs, before and after photos, even videos or Instagram clips.
Add Plenty of Close-Up Shots
You may distinguish yourself from the competition by including subtitles in your product photographs, polls in your blog articles, and a range of other multimedia content in your marketing materials.
Make Sure to Highlight Key Quotes
Highlight important portions of your review and make them stand out even more by including blog quotations and other creative elements.You can use them to offer a TL;DR (or a brief summary) of your thoughts on the makeup or cosmetics in general.You may also use blog images to draw attention to specific points in your post.Canva is a design tool that I especially enjoy using.
- It enables you to create blog graphics, social media graphics, and more with just a few simple clicks, saving you time and money.
- The Canva program is used to produce all of the blog graphics I create for my articles.
- These graphics assist me in adding visual stimulation to my blog posts, and I can also build charming annotated diagrams and other things.
- If you include a couple of these visuals in your blog articles, companies will immediately recognize you as someone they should contact for more information.
Create Title Graphics
Title graphics or thumbnail graphics are the photos that appear on social media before you click on the link to the beauty review; if you’re writing on WordPress, this is analogous to the ″Featured Image″ that appears at the top of each article on your site.You may enhance the appearance of your blog by include reviews that feature some of these headline images.You can see an example of this above, which was created using Canva, a free online graphic design tool.
3. Add Light Filters to Your Images
While you should strive to be as accurate as possible with your photography (for example, by not oversaturating your images), you can still use gentle filter effects to enhance the appearance of your images if the photography quality of your smartphone isn’t depicting the makeup in the way that you desire.To add filter effects to your images, there are several online resources available.One such tool is Flashback, which is a retro picture filtering tool (ideal if you want to present antique, glamorous photos of yourself wearing the company’s cosmetics).It’s now time to get in touch with the firm.
- You must send them an email including the following information:
What Your Blog Is All About
While you should strive to be as accurate as possible with your photography (for example, by not oversaturating your images), you can still use gentle filter effects to enhance the appearance of your images if the photography quality of your smartphone isn’t portraying the makeup in the way that you desire.Many internet programs are available to help you apply filter effects to your images, including Flashback, a retro image filtering tool (this is particularly useful if you want to display old, glamorous photos of yourself wearing the company’s cosmetics).It’s now time to get in touch with the business.Your correspondence should be in the form of an email, with the following information:
How Often You Publish
While you should strive to be as accurate as possible with your photography (for example, by not oversaturating your images), you can still use gentle filter effects to enhance the appearance of your images if the photography quality of your smartphone isn’t depicting the makeup in the way that you want.There are a variety of internet programs available for adding filter effects to images, including Flashback, a retro image filtering tool (this is particularly useful if you want to exhibit antique, glamorous photos of yourself wearing the company’s cosmetics).The next step is to get in touch with the firm.You must send them an email with the following information:
Any Personal Experience You Have With Their Products
Then you should let them know that you are a huge admirer of their merchandise.I wrote an entire article detailing exactly how to write to companies in exchange for free products in exchange for some positive, true words about their products, and you can do the same thing here, except you’ll be giving them a taste of your reviewing abilities instead of a full description of your skills.In the event that you have never used any of their products before, I would not recommend that you proceed with this section, since you must be true to your statements.But if you heard about them via a friend and are interested in trying their products and perhaps writing a review for them, you can mention it here.
What Products You’d Like to Review
This is the most enjoyable aspect of writing an email or letter!You will be able to specify exactly what you would like to be reviewed in this section.Obviously, this is entirely up on the company, however some firms are only interested in sending out things that they would want to have reviewed, so you may not receive the exact product you requested.Attempt to leave your email as open-ended as possible, so that if they decide not to give you the lipstick or the eyeshadow, they may send you whatever they would want to have reviewed instead, and that you would be delighted to do so.
- It would be appropriate to state here how long your turnaround times are on a certain order.
- If you’re planning to write the review within two weeks of getting the product, it would be a terrific bonus because it demonstrates your commitment to the project.
A Link to Your Blog/Instagram Page/Linktree
You must provide a clear link to your blog or Instagram page somewhere in the body of your email message.It’s best to include a link to your blog or Instagram page at the bottom of your email, immediately after your greeting and signature.You may also include a link to your blog or Instagram page at the beginning of your email by hyperlinking your blog’s name when you introduce it in the beginning.This is typically the first place corporate officials search for a connection to your blog when they visit their website.
- Please add a link to your Linktree (or online website/one-page website) account as well, since this will allow cosmetics firms to get a better sense of your most recent blog articles and social media activity.
5. Follow Up With a Thank-You Email
As soon as you’ve received and evaluated the cosmetics, it’s critical that you email the brand a link to your review or Instagram post, and that you express your gratitude to them for providing you the items to review as well.The fact that you’re contacting them again is contributing to the establishment of a working relationship with this firm, and they may choose to ship things to you in the future!They’ll be able to read your evaluation and, if they choose, remark on it or express gratitude, which, of course, implies you’ll be able to establish a working connection with the firm.Perhaps they will think of you in the future and give you further goods to evaluate.
- If they are very impressed by your review, they may decide to add you to their influencers list, which means that whenever they launch a new product, they may contact you to provide a review.
- When sending your email, be cordial and thank you; make the link to your review obvious and easy to find; and you’ll be well on your way to creating a working relationship with the organization.
|Provide excellent photos of makeup and the cosmetics you review, including closeups, and any before/after photos||What were the pros and cons of the product?||Make sure to share the post to all your social media channels.|
|Try including 5+ images per review||Be as detailed as you can.||Try posting some Instagram stories for added buzz.|
|Make great graphics with Canva||Add as much description as you can about the product, such as what it’s made of, how it impacted you, and whether you’d incorporate it into your makeup schedule.||Create social media graphics with Canva to promote your review to your followers.|
Thanks for Reading!
If you have any questions, please do not hesitate to contact me through email (you can find my email address above) or by leaving a comment down below. Thank you for taking the time to read this!
While the information contained within this article is accurate and true to the best of the author’s knowledge, it should not be used as a substitute for formal and personalized advice from a qualified professional.Arwa Tanveer will be 30 years old on July 27, 2020.I have a youtube channel for eyeshadows that I am growing up with, and I am a huge fan of makeup, so I would love to receive press packages.Thank you very much.
- On June 24, 2020, Uroosa Ali will say the following: I enjoy getting up in the morning and have a YouTube channel.
- On June 16, 2020, Zaara Khan will say the following: I have a beauty channel on YouTube that I am really proud of.
- zaara khan is a fictional character created by author Zaara Khan.
- On June 12, 2020, Rebecca bentley will say the following: In addition to having a youtube channel and an instagram account, my name for both is Rebecca Bentley.
On February 19, 2020, Alex Hales will say the following: Despite the fact that it remains set for an hour like solidified, I develop those white spots around my nose where the Custom foundation boxes.into and stuck in the pores excessively after an hour.on January 22, 2020: I’ve taken all of the facts into consideration.Asim is just getting started.Ima fully qualified beautician.With an eye for makeup!whether it be big and bold or more natural elegant.
Im artistic with good skills, also im very honest when it comes to reviewing.which is most important I would be most grateful for some pr packages to review either makeup/ skin products /hair products.nmanton on January 09, 2020: I greatly loved the information and recommendations.I have lately begun doing lives on FB and hope to start doing lives on IG.
I would highly appreciate the opportunity to be considered for inclusion on a public relations list promoting the newest in cosmetics and skin care products!Please accept my sincere thanks for your time and consideration, and I look forward to hearing from you soon!brenda0331 posted this on December 17, 2019: ″ Thank you for your assistance; I am just getting started with my Instagram account and appreciate all of your ideas.I would like the opportunity to begin getting PR thank you letters once more.
- On the 2nd of December, 2019, saniya wrote:Helloim Saniya here, searching for some PR Packages to establish a beauty blog.
- It would be wonderful if you could assist me in obtaining the necessary cosmatic items to get my site up and running.
- Thank you very much.
- Molebogeng Kgathole’s obituary was published on November 25, 2019: Greetings, I am a Beauty, Cosmetics, and Personal Care Content Creator on Instagram, and I would appreciate it if you could include me on your PR list s